AI is absolutely blowing u﷽p, but here's the thing. Tools like HubSpot are now infusing AI🔥 technology directly in their portals. So if you're𓆉 already living and b🌺reathing in HubSpot, AI is just naturally part of the package. You can actually leverage AI functionality

directly for content generation, directly for content translati💜on or content remixin♛g, all within the same app.

That is amazing. I think we need to dive into it.

Let's get into it.

All right.

Welcome back to Endless Customers. My name is Alex Winter🤡 a♐nd today I'm joined by Jess Palmieri, our director of HubSpot training.

Jess, welcome back to the show. Thanks, Alex.

How's it been? It's been good. It's been really good. It's finally warming up here in Connecticut. I know. It was over 70 degrees this morning.

I was like ready for summertime.

Yes. And things are heati𒐪ng up oveꦍr on the HubSpot side

so I'm really eꦿxcited to be talking to you today. Yes well played they are heaꦑting up we got a lot to talk about there's a lot of new updates yes you were telling me earܫlier we didn't wa🏅nt we're like let's record this before we get too int🏅o the weeds so let's get right into it and start talking about what HubSpot has rolled out in th✃e past month and what you're what you're most excited about what's ﷽really changed from the last time we spoke to today. Exactly

I mean Alex it has been wild and crazy over in🐼 HubSpotland because in April, they released what they called their Spring Spotlight, which was over 100 different product updates across their entir𓂃e tool. All different hubs got some love, but one of the hubs t🎐hat was most impactful, most excit𒉰ing was this new product called Content Hub. Have you heard of it?

I've heard of it only because at Impact Live, you talked 🐼a little bit about it. So I did get a little b🦹it of a previ🦩ew, but for everyone out there that hasn't heard about it, what is Content Hub?

So wh♎en you think of Content Hub, it's sort of their reinvention of what used to be calleꦫd CMS Hub. So CMS stands for Content Management System. It's sort of a old school term for where do y෴ou host your content, your website content on the internet.♈ So in the past, it was 🔥sort of the redhead stepchild of the HubSpot tools.

꧑It was something that was tried and true and a really great place for markete🍸rs that wanted to have everything all in on🥃e system, their marketing, sales, service, and of course, their website hosted on HubSpot. But it hadn't really had a reinvention in a very long time.

So with the Spring Spotlight, 🌠they brought forth this new product called Content Hub, which really focuses on t💛he best elements that CღMS Hub had to offer with all of the different websiteꦇ hosting tools,♐ but it also infuses all of that great functionality with new AI tools that makes creating content that much easier, that much smarter, and rꦦeally prꦯovides the end user, the marketer, with some really great functionality that just isn't avaꦛi♚lable anywhere else in the marketplace.

Yeah, that's amazing.

And AI is such a hot topic right now. It is. For people to be able to integrat༺e these new tools to make their jobs easier, faster, all those things is really important.

I mean, AI is here to stay. Let's just get that out of the way right now.

For sure.

That AI isn't going anywhere. But as someone who in the past has been like, another thing to le✅arn, another tool t💙o dive into, anoಞther, you know, process to incorporate into my da🐷y to day activities,๊ I myself have been a little bit intimidated about, you know, how do I make time for this? But the way that I fouꦍnd AI to really streamline a lot of my

processes is when AI has be😼en infused into the tools that I'm already using on ♚a day-to-day basis. So for a lot of our listeners and a lot of people viewing this on YouTube or w♕hatever channel they're currently interacting with this content on, you c♍an see that on a day-to-day basis you have certain to💫ols that you're logging into to really get yo🎀ur jobs done. And ✤for me, as a HubSpot trainer, that tool for me is HubS♔pot. I log into HubSpot so many times per day.

You live in there.

I do, I live in HubSpot on a day-to-day basis. So when you put the AI functionality directly into that 🍌tool and you make it really easy for me to just trip over different tools and functionality that allows me to do ♏my job better, 🤪it becomes so much easier for me to imagine a worlꦅd

where I'm using AI on a day-to-day basis to꧑ streamline༒ content creation, to make sure that that newly genera💝ted content is getting out there to the right chann⛄el𝓡s, to the right audiences, and then bring all of that juicy, juicy data back into one💧 system so I can see what's working, what's not working, and what I want to double down on.

It's cool, just twofold from what I'm ♌hearing you say, because it sounds🦋 like the Content Hub itself didn't have a major overhaul. It's still the Content Hub, but it had a꧋ll these new tools infused into it. And then it's also allowing you to experiment

with these AI tools that's opening up these r💫est of your, like, it's not a fear-based thing with AI where you're like, oh my God, what is this? You're starting to experiment. And it's giving you like a soft entry into like learning how to use these tools

and leverage them to your advantage.

I like that terminology of a soft entry point. Because for so many folk🦄s, the concept of, you know, learning a new way of doing work or a new way of doing things entirely can just be really intimidating. 🐲And it's really just a mental game that you have to play with of, hไey, I know AI is here

to stay, but I don't even know where to start.ꦜ But when you see a tool like HubSpot really seriously invest in AI functionality and really seriously take 🍨a look at the jobs to be done on the day-to-day basis of any marketer and say, how do I get this within the, you know, the content scope or frame of a, you know, tweet ver💙sus a LinkedIn pos🔯t? How do🎐 I make sure that the content requirements are being hit across

every social media channel? How do I make sure that that💛 content is maybe in an audio format for peop🌞le that like to learn a little bit differently versus one that's in a written format that can be more long form? All of these are choices that we 🍰have to make. And when in the olden days, when we had to actually write those blog 𝓡posts aဣnd generate that au𒀰dio content to go along with it or generate t💦hat podcast, that was a lot of time that we 💝had to pick and choose which projects were worth♎ our investment, were worth that

precious, precious time and energy. But with all of these AI tools at our fin🐓gertips, we can🌊 create one amazing blog post that started with AI functionality to help us ideate on those initial topics, create that blog outline that can really hit that keyword juice and make sure that we are going after the right keywords that

can help our website rank for those key topics. Then once we create that blog outline, can we use AI to generate that first draft to help us really co♛me up with that first pass that will help us as🌊 humans then edit and refine and get to the point where it really does repr🌺esent our brands well and it's something that we're really p✃roud

to publish out there in the world. Yeah, that's something that, sorry to jump in,

but꧋ that's something that for me has helped me out huge. In the creative p꧑rocess when you're writing a blog or you're starting with a blank page, it can be really difficult and intimidating to take that first step. It does.

So using some of these tools, maybe you won't 🌟copy and paste it directly out of these AI tools, bu👍t it can at least give you that nudge so th🧸at you start to get the juices flowing, the creativity starts to go on. It's helped me out huge in the things t🧸hat I do from day to day.

Exactly, and ܫthat's the feedback that I hear constantly from content managers, from HubSpot administrators, from folks that are living and breathin𒅌g in t꧃his space. You know, AI is going to take your job, but that creates thꦆis existential fear or crisis t🐟hat you need to then kind of emotionally grapple with while trying to publish those blog articles or write that content or get🦹 those social posts out. And it's really hard 𝐆to do both things at the same time.

So when🐟 you're looking at these tools in HubSpot, one of the 🅺things that I love the most is that it's really le꧅aning into AI used for content ideation and then rem🌱ixing things that you already have in place and sജaying how do we mod🎉ify that for a different format or a different channel. So it's not taking the human �♊�out of the creation process, which I personally love because I do think

humans need to be the ones making the final d🔯ecisiꦉons, making those final edits, making sure that that's rꦕight and ready for print, but we also need to lean𓂃 into some of these AI e𓂃fficiencies because if not, we're just gonna get left behind and no one wants that.

Totally, and efficiency is a good word because I feel like it helps💯 you do some of these tedious tasks faster. So like if you have your blog and then you need to convert it to an audio form for different platforms ♛and for different accessibility

issues or whatever the case is, it takes time. And it can be tedious, it's not hard work, but it's just time consuming work. So if you can start to automate some of those 𝓡things and help you get to where you need to go a little bit faster, it's better for everybody.

And I also think the h🎉uman piece is important too. And that's something we need to reiterate because I was afraid of AI as well. It's gonna take my job, I'm not gonna be ablꦅe to do the things that I love 🦄to do, and it actually is the complete opposite.

And it's just part of the journey. It's like that fear is the entry point. And then once you get over that hurdle, you start to realize all these cool things that you can do with it and how it can really enhance your day to day.

So I wanna get into, I wanna pick your brain a little bit. We're talking about Content Hub. What are some of these tools specifically? Do you have a couple that yo🔥u can share with us that you're really excited about or are your top tools?

Oh yeah. So let's start with everything with HubSpot. There are different tiers. So with every tier you get access to different too🌠l🌸s. But even at the starter level, I'm actually really impressed w🐻ith how much AI infused efficꦜiencies are available at🅺 that starter price point.

So if we're looking at starter, you get the♌ AI blog functionality, which is exactly what I was talking about before with you throw in a blo🍎g topic, it generates suggested blog titles, then 🐭from there you can look at, you know, blog structure or blog outline that really helps y𒅌ou to see is𝐆 this a blog article that I can really, you know, whip together really quickly and come up with that 🍎first draft that then a human can go in and edit and

modify and really make their own and make it ready forꦦ publishinꦇg on the HubSpot platform.🌳 So ♚that's the first step of this AI blog generation assistant that really ⛎helps you really amplify your efforts to make🍒 sure that you're not wastin🍷g away with a writer's blog, trying to th🌜ink, what iཧs the perfect blog title that I just can't seem to think of?

Why♐ not let the AI robots do some of that work for you? So just throw together a cou🧸ple of 🔴loose notes about what you're looking to generate. Then ideate off of that using your AI assistant t𝓡o say, okay, I kind of like this blog topic or this blog title. Let me remix that a couple of times, see ♌if we can generate a couple of different versions.

Okay, I like this one, but I want to take elements of this first ꦫgenerated title and add it to the second generated title. 🌠There's no rules in the process that says the AI bot is the end-all, be-all. You have to i🎉nfuse those human elements so that when you're working with this new AI functionality it's learning your prefe💮rences, it's learning what your brand voice sounds l♐ike so thatไ you can slowly iterate on that approach and get to the right blog topic,

the right blog title that sounds like it♏ came from you, from your company, from

your brand. Couldn't agree more and I love that 🏅it's at even just𒉰 like the basic like t🍸he entry level or theౠ first tier of HubSpot they're still introducing these tools because clearly HubSpot is focusing on this. They think it's important and 🌊you should be learning this stuff no matter what level you'🐈re at, what budget you're at. It's here to stay and it just reinforces that.

I mean every single conversat🧸ion that I've had with HubSpot product 🔜managers, every single conversation that we had way backꦅ at Inbound just reiterated the fact that HubSpot is really leaning into AI. Theꦉy see it as a really big market differentiator. HubSpot's leadershi🥀p, HubSpot's product managers, everyone that I've talked to, you know, on a day-to-day basis, all the way back at Inbound, you know, in thosꦬe

initial discussions, really has stres𒈔sed that AI is🐼 a core functionality that they're going to infuse into every single one oꦰf their products, ev🐷ery single one oꦦf their processes. They're really seeing AI as a huge market differen🍬tiator for them. So I would not be suꦬrprised if this is just a trend that's here to stay in te💜rms of how they're goᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚing to develop their products moving forward. They want to make sure that those 🌃of us that are living and breathing in HubSpot every

day see that t𒉰here's always an AI assistant ready and willing to help us at any moment.

Who doesn't want that? Exactly. I would love to have a 24-7 assistant. Thank you.

Yes, please.

Yes, exactly.

So... What other to꧟ols have you got t🎀hat you're excited about?

Again, at the starter level, so you have that AI blog fu♛nctionality generator. Then you have content assistant that can take any piece of content, you highligh🔯t it within the tool, you click those magical, I think they're like three little diamonds now that basically adds tha🦂t magical AI twist that says, hey, I like this piece of content, but can you make it friendlier, can yo♏u add this tone, rewrite this for me. So that's always available within different elements of the tool at thaওt starter level.

And then you have the AI image generator.🥂 Have you played around with any AI functionality to generate im♌ages?

I have with GBT, so I've used Dolly and I've used a couple other too🧔ls like that, but I haven't in HubSpot CMS.

So they're building that out within the tool nativeไly. S🍌o imagine that you🐓 are a small house painter or you have a client that focuses on house painting interior and exterior. You could go out on site and take some B-roll footage or𒁏 B-roll shooting to say, hey, I want🧸 to show pictures of folks actually painting houses or actually painting my kitchen. Or I can go into my AI image generator and say, h𓃲ey, can

you generate some of these photos for my𓃲 next blog post? And 🦄that can be a huge time saver for folks that are trying to add some visual element🌊s to those smaller businesses that need to show what this 𓃲process is going to look like. Why not play around wiꦕth some AI image generation to see if

you can save on some Shutterstock costs or some Photoshop costs? Make s🎉ure that you're using every tool at your fingertips to make this process as smooꦚth and ea❀sy as possible And like I said al✃l of that available ♒at the starter level super easy to get. It's amazing starter level

So no excuseꦡs you can do this right out the gate. Exactly. Yeah, and the AI🌳 image generators are a lot of fun Because I'm a creative person. I'm a video profes💎sional at my course So to be ablꦚe to play with imagery is really cool But you also had mentioned like a lot of people use Shutter🔯stock or different stock photography websites, this allows you to create images that are specific to you, th𒁏at are uniq✅ue to you, that some other company isn't g🐎oing to accidentally use the same thing from iStock or whatever.

Exactly. It just makes you that much more unique and gives you a chance to reall💯y have a unique voice for your brand.

And you can have fun with it.

Yeah, and it's fun.

Exactly. It's cool. I love it. I see a huge potential for it. So those are the three things that I'm really excited abouꦦt at the starter level. Now Alex, are you ready for pro?

I don't know. That's a lot to digest right there and that's just sta♒rter level.

Oh, Alex, we are about to blow your freaking mi𒁃nds then because there's a loꦚt more available at the pro level. So first up, we have Brand Voice. So🐻 Alex, Brand V𒐪oice basically says, can I train HubSpot to talk like me and to represent like the friendliness or the tone of my brand? And yes, you absolutely can.

You can feed in historical content, say⛄, hey, this is what the impact blog has traditionally sounded like. We try to be thoughtful, insightful. We 🍎try to use this type of tone and friendliness when we're speaking to o𒊎ur end readers. So we can actually train our AI assistant or AI content generato꧒r to say,♒ this is what impact sou🍷nds like wheꦗn you're generating that content, when you're generating those blog posts or those social posts.

Make sure that you sound like impact. So you do itꦉ once, you set it and forget it. You can slowly train it a little bit more every single time, but that really helps 🧔HubSpot to learn your tone and to always be generating content that's mo𓄧re and more on brand each and every time that you use

it. Yeah, and 🔥that's rea🍌lly cool, but also the experiments that I've been doing with this, it really does learn. And the more that you feed it and the more t🅠hat you talk to it, not like a Google search console, but like a human being, it's unbelievable what it kicks back anꦯd how fast it learns it. And it's almost kind of scary how accurate it can really sound like your own bran🌄d and

your own voice as long as yꦚou prompt it correctly and you take the time to play with it.

And the thing about it is, what HubSpot has done so well is it's t♓aken the prompting elements out of it. You just a🏅re given t🍌his wizard that says, hey, feed me a piece of historical content. Perfect. You copy and paste it in. Then, okay, you can even modify t♚hat to say, choose a couple of these describers💙 from a drop-down.

So if you're not someone who's like 🐠the best at AI prompting, HubSpot's taken all of that prompting wizardry out of it and made it really user-fr❀iendly 🐠for even the folks that are a little more AI hesitant to say, okay, how do I actua🌼lly use this thing? All of that guesswor🐻k has been taken out of the mix. It's really just saying, hey, give me this. Okay, choose these tone element🌱s from♍ this drop-down.

Okay⛄, give me a brand mission that I can really strive for so that we have these more aspirational elements to include.

Yeah, it sounds 🌳more intuitive than GPT only because like GPT💎 as much as I love, you have to, you really have to train like your ow♏n custom GPTs and build them out. And it takes time and it works and it's grea𒀰t, but like if yo💝u don't know how to do that or you don't have the time to do that, it sounds l﷽ike this HubS♐pot tool can pretty quickly get you up to speed and get you where you need to be.

Well, GPT is really a utility play. GPT can be so many different things ෴for so many different𒀰 audiences.

That's true.

HubSpot has really taken the best elements of th𒆙ose AI chatbots and saying, okay, let's just train the model already to say, hey, we're talking about﷽ b🦩rand tone and voice here. Anything that ♕we put into these particular, you know, prompt boxes, ൲we're already going to give it those instructions. We're trying to get the tone of our written coꦯntent down, so all those instructions are already baked in.

All you have to do is feed in the content. So i🍒t really is helping those folk𝓀s a✤gain who have been AI HubSpot in the past to say, this is so d𝓡arn easy at this point, there's no excuse not to try it out.

Yeah, I꧅'m excited. I want to try it out. I need to get into the CRM. You're going to have to show me some of this after we wrap.

I know. 🐻The next thing that I'm really excited that's available at the pro level. Okay, Alex, do you speak French?

Oui, je parle français un petit peu.

I h꧂ave no idea what you just said, but with a power of HubSpot, all of my blog 𝄹content, all of my writtꦰen content can be easily trans💫lated into multiple languages and multiple ways of writing content all across the world. So if you're t♌rying to scale across differe๊nt markets, across different industries, you have the power of AI to mak💖e sure that you can take that customer service article and tr🧜anslate it into Spanish if you need to speak to different audiences.

If you're working in Canada suddenly and you know yoꦫu need to be a𒀰ble to translate things from English to French, you now have the power to do so. So that's really one technology and tool that's like, duh, it's a no-brainer. I'm not going to go out and learn French.

And clearly, you know how to use French. But maybe it's not for all of us to suddenly.

But I don't know how to speak Spanish. So if I have Spanish-spᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤🦋ᩚ𒀱ᩚᩚᩚeaking customers, that's a great way to bridge those gaps.

Yes, I mean some of♋ the functionality, especially in Service Hub no🉐w allows you to do some of those translations on the fly which is su🌠per, super excit🤡ing. Very cool. We're really 🦋talking abo🌸ut Content Hub today but like that really allows you to leverage again the power of the internet to make sure that you're speaking to 🐎folks in their native lang💫uage and really getting that brand mess🍌age across.

Now again, I will caution you, it p🐓robably needs some editing so maybe I do need to rely a little bit on my Spanish-speaking friends or 🧔my French-speaking friends to make sure that the translation is pretty true and accurate and still represents that brand voice. It's giving you ꦆa starting point that you've never had access to before a🥃nd for again for those linguist🦩ically challenged folks like me it's certainly something to check out

and something that I'm personally reꦫally excited about. That's fascinating and I think it's gonna open up a lot of doors forꦡ people and again talk about saving time. Su💃re you still need to fact-check it and make sure that it's accurate, but from what I've seen, it is pretty accurate. I know. And the translations are pretty good.

And I remember not so long ago where you'd have to hire ♛a service, someone would h🥃ave to tra♉nslate, it would take a lot of time, a lot of mon♈ey, a lot of effort.

So this is a game changer. Great step in the right direction. Yeah, definitely. Now, let's take 🌸a look at other different e𝄹lements. We're going to talk about content remix. So I've used this word a little bit before now. Have you ever rꦑemixed songs before?

Yeah, we need like a DJ.

Exactly, exactly. ♎So from a DJ perspective, what does it mean to remღix?

Remix is taking an original song and then m🌱ixing it into some sort of new sound or new beat, you know, sampling it or something to that effectᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚ🐼.

And that's exactly what HubSpot allows you to do w♊ith content now. If you feed in a source blog article and say, hey, this was our top per🔴forming blog from 2024. Okay, let's create ad campaigns or so꧂cial me🌳dia posts or other blog contꦆent based off this ꦫoriginal source piece. Suddenly, one piece of content becomes five pieces of content

that you can distribute out to multiple channels.

That sounds awesome.

Exactly, within like a couple of seconds. We're talking about so much time saved. Like I remem🧸ber when I was a social media intern, the amount of time that I would spend writing the same darn messages over and over and saying, okay, how can I

make this work for the, you know💛, Twitter character count? And how can I make thi🍬s work as a great Facebook post message or a great LinkedIn post message? It takes so much time to t﷽ake the same piece of information and ಞremix it for different audiences for different formats. All ﷽of that time is now being saved within the click of a button.

That's amazing.

Yeah. So content remix is something that I'm really excited to play with pe🉐rsonally. I think that it's going🗹 to be a real game 💎changer, especially for small businesses that doesn't have that access to time or energy 🎃or effort. They need these✃ time-saving strategies to make their teams more effic♏ient. And something like ContentRemix, yes, it can be, you know, upgrade to go from start to pro, but these are the types of tools th🀅at make those, you know, monetary decisions

more of a no-brainer because you can take the hard work that you're already doing t๊o produce new content and remix it into multiple formats to really save that time and energy.

Absolutely. I think for startups and for smalle🌞r businesses too that maybe would love to scale and have a video𒐪grapher and a social 💜person on their team, but currently they maybe only have one marketer or one content manager, these tools give th🀅e content mana♚ger the ability to do multiple things an🐓d not be like worki𒈔ng overtime trying to get things done. It gives the power back to this one person.

And I think that leverage is huge. It allows companies to scale faster and to do what they do better.

And so for sꦅo long, we've looked at the content managﷺer role as the written content manager. For years, we saw it was their job to publish and produce three articles per week. But with these 🌳types of efficiencies and savings, is it possible that that content manager

could b🐲e written content, video content, audio content, all these🌃 different content formats, and really give the📖m the ability to be creative and really work in this creative space to free up so 𒆙much of their time so that they can really knock it out of the park for your brand without losing that quality, without losing that publishing sche♉dule, to make 𒆙sure that you hit those metrics and those marks, but really use the power of AI, u🧸sing the power of HubSpot to your advantage to really make sure that yo൲u're meeting those publishing schedules✤.

Yeah, absolutely. It's꧙ a game change🧜r, I think, for small businesses, really for any business, but especially for startups and small business t🔯hat are maybe a little budge🗹t conscious and need to stay lean and mean as they scale. It's a great way to get things done.

I mean, small, medium, lar🌳ge, every single business these days is budget conscious. So it's not just a matter 🦂of, you know♚, this is the small mom and pop shop that needs to grow. ♕Eve🦋ry single business is taking a critical look at every single position in their department. And it's gotta be part of the discussion of which job functions can be done,

o🌞r at least assisted by these types of🅘 tools through AI. And that's what this HubSpot platform is really allowing us to do, and see that one person can do more with the tools and technology that💦's available⛎ today.

Way more, and it's so cool to see that, yeah.

Okay, so this is an audio format, right Alex?

This is a podcast, that's what we're on, yeah.

Exactly, so let's talk aboඣut HubSpot Podcasting because that's brand new functionality that I am so darn excited for.

We are too becau𝔉se we want to start l𓂃everaging this tool.

I know.

We need to. I know. We absolutely need to. So with Content Hub, now you h♔ave access to actually publish podcast content. You can either use it for host꧋ing your original content like stuff that we're r🌌ecording today. You can actually have it generate your content.

So if you have a script, the HubSpot podcasting software c𒁏an actually generate that audio version for your podcasting platforms. You can host, you can syndicate other platform🧜s. It rea🅘lly is a game changer to make HubSpot that central command for all your co꧃ntent, not just written content, not just visual content, but༺ also audio content as we𒉰ll.

That's epic. I think I'm most excited about tha🍌t just selfishly because of tꦇhe podcast an𒊎d we're always looking for new ways to promote it and to help get it in front of more of our best people and to help share the experiences that we have.

Exactly. And one of the th♛ings that you've seen kind of become more readily available for t💝hose different sty✃les of learne𝐆rs out there is you've seen blog posts now have the ability to play in audio format so that if you are, I love to listen to things w🌳hile I'm cooking in the kitchen. So if I'm trying to whip up dinner, I love being able to listen to a podcast and learn things𒅌 while I cook.

Well, now if I'm cooking in the kitchen, I can go back and say,🌟 hey, rather than reading an Impact🍬 blog post, I want to hear the audio format of that same blog post. So with Content Hub, you can actually automatically generate a companion audio file to go w🌊ith every single blog post. So that whether you're ready to read it or listen to it, all of it's available to y💎ou in the same tool.

That is amazing. 🔜And it's just giving you more tools to 🍒give people access however they want to consume your content, whether it's audio, whether it's reading it, it's meetiไng people where they are.

Exactly.💙 So I will say there are some more advanced functionality at the enterprise level. So Contꦦent Enterprise has things like multi-site functionalities. You can hoꦦst multiple websites♊ in the same platform. You can ꦓalso do content approvals or different permissioning for co♈ntent. So so🌱me of that might be available for larger or🍌ganizations if that makes sense.

But really the bang for your buck 🌳is going to be at that professi﷽onal level where you can get things like content remix🤪, access to podcasts, access to everything we talked about in the starter level. That is w🗹🐲here the sweet spot lives in my personal opinion. So unless you're a really large organizati💖on that needs to host multiple websites or have advanced perm𒁏issioning abo🍨ut who gets to publꦦish what, definitely check out those Content Hub Pro tools because I think they're a real game changer.

I agree. I'm definitely going to꧒ check them out after we wrap the show today. I'm excited, especially this podcast one.

Exactly.

So what would you say is the best way to get started for people that are hearing🌟 thi✃s and haven't really started experimenting with these AI tools yet that are in HubSpot? What would you say to them?

So here's the catch. Some of this functionality is available today to legacy cu🍬stomers that are on CMS Hub Pro 🀅or Marketing Hub Pro. But the trღuth is that this is a separate product. It's brand new.

So if yo🌺u've never touched HubSpot before, this is your path to easily access it. You just purchase it right on Hub♓Spot's website or talk to one of us to basically guide you to the right♔ package of HubSpot that's best for your b🍒usiness needs. I🅷f you're an existing customer,𝓰 it might not all be available right there out of the box. So, you might have to reach out to your customer success manager to💫 say, hey, all of these AI tools seem like they'd be💜 a really great fit for my business.

You can talk to them directly to sa𝔍y, how do I get this included in my next contract negotiation, next upgrade, to make sur🌺e that you have access to all of this great AI functionality that's really going to be a game changer for your c♕ontent creation.

Absolutely. Okay, Jess, so in addition t🐠o the Content Hub, what's something that yౠou are seeing or 🌸your clients are seeing that they're 𒁏excited about?

In addition to all of the great functionality we𝐆 just discussed with Content Hub, HubSpot really did throw a lot of new product updates into last month's spotlight. So there's a little bit of love to go around every singl༒e element and hub within your HubSpot portal, but one of the features that came out that I know that my clients were▨ really excitedꦿ to see was a tighter integration with LinkedIn. So t♏hat means that if you're sending out LinkedIn messages, those♕ can automatically be logged

in HubSpot now. If you are, I know.

Nice.

Oh, that's epic. Yeah. If you're trying to stay on ꦦ🎉top of when a key point of contact changes companies or changes their email address or cha🍷nges any information on LinkedIn, all of that data can now be synced within your CRM. So there's really c𒀰ool functionality at play ther▨e.

It does require a certain level of HubSpot and a certain level oꦜf sales navigator access, so definitely make sure that you havꦑe the right products for each tool. But that integration and that level of da𒅌ta passing back and for💞th between both tools has been long, long awaited by my clients. So I am very excited to check that out.

I'm excited too. That's two𝔉 thing𒉰s now that we've got to take a look at. We live on LinkedIn here at Impact as a companyꦕ, so t💎hat's huge. An✨d then the po🐲dcast piece, we're definitely going to be chatting. And I'm sure there's a lot 𓄧of question♛s that people have out there. So for follow-ups, if people want to talk to yoꩵu, want to pick your brain, if they have

any further questions, how can they get in touch with you so that th𒐪ey can do exactly that?

I mean, you know that I'm always on LinkedIn. You can always reach out to me there. If you need to talk about j𓆏ust what Impact really recommends, how we can help navigate the HubSpot buying p♈rocess or any HubSpot challenges, hit me up on the HubSpot services page. I really helped the market𓃲ing team design this HubSpot mastery program that really allows

you to really leverage every single element of HubSpot that you're pa💃ying for. And now, with all these new produc🉐ts and new tools in place, there's a❀ lot more to love and there's a lot more to leverage. So we really have to make sure that you're taking advantage of every single🍬 tool in your toolbox to grow your business.

I love that. Jess, thank you for being on the show. I always learn so much when you're here.

Yeah, absolutely. Really appreciate your time.

Yeah. Thanks, Alex. Awesome. Well, for everybody listening and for watching, this is Endles🥃s Customers.

We'll see you on the next episode. We'll see you on the next episode.

Bye!