These days you can’t make your way through marketing blogs without coming across 💎a post telling you to incorporate video into your sales and marketing strategy.

What's more, new platforms and tools seem to emerge weekly that promise to make the video production process easier. Not to mentiꦿon the quality cameras that most of us carry in൲ our pocket or purse.

But while we all know𝓀 video is important, we still might not know exactly where to start. 

How do you convince the powers inside your organization that investing in video is worthwhile? More importantly, what kinds of videos should you be creating and how are they going to impact your bottom line?

168极速赛车平台:I’m so glad y💦ou asked. In this article, we will:

• Introduce you to The Selling 7 — the seven videos guaranteed to deliver marketing and sales results
• Share examples of each type of video 
• Explain you how to get started with creating The Selling 7

First things first, what is The Selling 7? 

All too of♈ten, businesses think they know just what they need when it comes to video: A nice "About Us" video to live on their homepage that will resonate with customers and bring in leads.

168极速赛车平台:Not so fast.

Wh♏ile an "About Us" video can be tempt𝔉ing, there are other ways you can better spend your video dollars. 

168极速赛车平台:What follows is wh🌃at we call The Selling 7.

The Selling 7 are the seven videos most likely to get marketing and sales results and bring in revenue, as proven through our Endless Customers System™ 

They are also the videos we've foun🧜d to most effectively shorten the sales cycle by allowing prospects to navigate more of the process through video. 

These seven types of videos are:

1. Cost and Pricing Videos that clarify how pricing works
2. 80% Videos that answer frequently asked questions about a product or service
3. Product/Service Videos that describe your product or service and establish who is/is not a good fit for them
4. Landing Page Videos that increase conversion rates by setting expectations and communicating the value
5. Customer Journey Videos that show how products and services have been successful for others in the real world, thereby establishing social proof
6. Bio Videos that introduce your team and establish trust faster with a prospect
7. Claims We Make Videos that prove what you say about who you are and what you sell are true by showing it. 

168极速赛车平台:We’ve seen firsthand how these videos transform salesꦿ conversations. Now, let's go into more detail of each type of video and see some ex🌠amples. 

1. Cost and Pricing Videos

When you’re on a webs♍ite, looking for information about cost and price but you can’t find the information you’re looking f❀or, what’s the emotion you experience? 

Frustration?

And in that moment of frustration, what do you do? Keep digging on that website? Pick up the ൩phone and call?

Not likely.

You’re probably going to keep looking until y🍨ou fiꦍnd a website or a company that is willing to tell you what you need to know. And, generally speaking, when you find that company, they get your business or at least first contact.

And if this is how you and I act, is it possible that yourꦦ prospects feel t෴he same way?

If we want to earn the trust of our buyers, we can’t be scareಞd of tipping off competitors, scaring away customers, or saying our solution is ℱ“too customized.”

The competitors already likely know how you do your pricing, customers are scared away 168极速赛车平台:when you don’t talk about price, and of course, your solution iꦦs customized. That’s why we have to be willing to discuss 🔜the factors of cost.

Here’s an example from IMPACT client Bill Ragan Roofi🌟ng:

A company that candi𝔉dly addresses cost upfront immediately wi✤ns the trust of its audience. 

2. 80% Videos

On average,🌼 every salesperson answers 5-10 of the same questionﷺs in every meeting.

They have their answers rehears♎ed and sometimes even scripted. They can recite them in their sleep, and honestly, they’re probably tired of having to answer them all the time.

Enter the 80% video. 

80% videos are those that answer the most common questions all of your prospects as💛k (and proactively answer a few they haven’t thought of)⭕.

You can record just one🔯 video and send it to all of your prospects before your connect calls so you can go into your conversation ready to get to the nitty-gritty and not🌳 waste so much time answering the same old questions.

Here’s anﷺ💜 example from IMPACT client Fire & Ice:

Imagine how much more✨ productive a sales conversation would be after a video like this.

3. Product/Service Videos

There’s no faster way to communicate the value proposition of a specific product or service th𒅌an through video.

On the product and service pages of your website, you should address most of the key questionsꦕ buyers have during the buying process. Each of these pages 🔯should include a video, typically under five minutes, that helps answer the question, “But is it right for me?”

Creating this type of video successfully depends on following the Law of the Coin: You must be g🌳enuine and upfront about both sides of the “good-fit” and “bad-fit” conversation.

Many companies claim to have great product/service page videos, but too often, they’ve simply made pitch videos that focus only on the positives. A true product and seꦺrvice fit video should be balanced, addressing both the advantages and limitations, to ensure it resonates with the right buyers.

Here’s an example of a Product/Service Video from IMPACT client, Inte🧸lligent Technical🧸 Solutions:

4. Landing Page Videos

Any page that has a form should have a video.

T🌺hink about it: Right before you fill out a form and hanꦏd over your contact information, you have questions and doubts.

You’re wondering, "Should I fill out this form? These people are probably going to contact me, sending a million emails, or maybe even selling my personal i🌞nf🍰ormation…”

Landing page videos can help address those fears and build💜 trust.

These videos help the landing page visitor realize it’s in their interesꦺt to share their info with your company since they provide a passi🐼ve engagement medium where visitors can experience your message with very little effort.

They need to be reassured you’re not some evil corporation who’s going to send them annoyin☂g emails and call them 14 times a day. 

Here’s an example from IMPACT client EW Motion Therapy. )This example i꧋s best seen  

With your fears addressed, you're more likely to 🗹fill out the form. (And you've gotten to know more about the company in the meantim﷽e!)

5. Customer Journey Videos

Everyone knows having social proof on your webs🌃i🦋te is a must.

Having a quote, name, and even photo has become a standard practice🤪. So,🤡 how can you stand out?

How are you differentiating from your competitors already parading out their happy customers with quotes and names?

One way to get ahead of the pack is by puttin🍌g yo꧃ur best customers on video.

Not only will they be tꦕotally honored when you tell them they’re one of your most impressive clients and you want to feature them in your marketing, but they'll also be smart enough to realize it’s pretty much free marketing for them and their brand as well.

Not only will having these vi🤪deos help you close more business, but it’ll strengthen your bond with your most impo🏅rtant client relationships at the same time.

Here’s an example from IMPACT clie𝓰nt, 🍃Lamont Bros.:

6. Bio Videos

One of the biggest reasons why video is sܫuch a powerful tool is it allows your prospects to see, hear, and know you before you actually meet. 

With an employee bio vide🍌o, people can see your face, and learn to recognize your voice, mannerisms, and energy.

It allows them to build familiarity and🌌 trust with your brand and especially your💜 people, which is why emplo🎉yee bio videos are so effective.

Employee bio videos are exactly what they sound like: short videos where your team speaks directly to the came🐭ra and introduces themselves.

Start with your people in customer, or c𝄹lient-facing, ꧑roles. Once you have the videos recorded, put them in your employee’s email signatures or even your website. You’ll be surprised how many views they get.

Here’s an ಞexample from IMPACT client Nᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚeumann Monson:

A video like this helps prospects feel l꧋ike they know a company before thไey actually get on a call or go into a sales meeting.

7. Claims We Make Videos

How many claims do you make that your competitors also make? Things like, “our people are the best” or “our customer service is⛄ world-class.”

How are you backing up those claims? How are you differentiating yourself from your competition who make the very same statements?

At the end of the day, words aren’t enough. It’s just noise♉ until you show it. One of the most effective ways to show it today is with a "Claims We Make" video.

Make a list of the claims you make, and see how many you ca♒n show to your audience.

How can you demonstrate you’re not just making claims in the interest of self-promotion? How can you show you back up your claims with examples?

Anything you can do to ༺demonst♑rate your value will go a long way towards building trust.

And here’s a final example from Service Thread:

Getting started with The Selling 7

Video is a fu🎃ndamental piece of any marketing strategy, and will be for the foreseeable future.&n𒅌bsp;

These seven examples of marketing and sales videos can help take you from, “I ꧑want to invest in more video” to “I’m going to invest in these kinds꧑ of videos.”

Are you still feeling unsure about how to get videos like these created and into your sales and marketing? We help businesses like yours make video a part of their culture using the 168极速赛车平台:Endless Customers System™.