Literally thousands of new AI tools have been released🧜 since ChatGPT burst on t🤪he scene at the end of 2022. At the same time, established brands have added AI capabilities to the platforms we already use every day.

168极速赛车平台:Source:

T꧟here’s no doubt that the pace of innovation has increased from a trickle to a waterfall, and that’s led to a lot of noise and chaos in the marketplace.

People are overw🙈helmed — and things show no sign of slowing down.

AI tools for the modern marketer

At IMPACT, we work with businesses of all shapes and sizes — which means we see dozens of industries, team🐓 structures, and verticals. And within those organizations, we’re coaching marketing teams, training salespeople, and advising seni🎀or leadership.

In short, we see⛦ a wide swath of the professional landscape.

Below are some tools we advis🐎e clients to try out to increase their efficiency and improve their output. 

For 𝄹each tool, I’ll explain what it does, what it costs, the pros and cons, and my impressions — and this should give you a leg up as you’re sifting through the crowded AI landscape.

168极速赛车平台:Here we go.

1. Video and audio editing tool:

Descript is an AI-powered video and audio editor that will transℱcribe your footage automatically so you can edit it just like a Word document.

How you can use it

Descript uses speech detection AI to transcribe any audio or video file you feed it. The accuracy they offer is some of the highest I’ve seen. If there are errors, industry terms, or specific names you want to ensure Descript remembers moving forward, you can add them to your own glossary to be evenꦰ quicker in the future, which is cool. 

Another feature I found was that you can add new scenes with one click. Simply adding a slash “/” within your💧 script will allow you to add a new scene. Descript has thousands of clips, gifs, and images to choose from to add to your video, or you can simply create your own. Little tips and tricks like this can be found in their resource center, so users can continue to learn from one another.

The user experience is very smooth and Descript allows you to apply text-based editing to save you time and ease overall. I only see Descript getting better from he🌟re and I’d expect its competitors will follow suit in terms ไof text-based editing for their users. 

Advantages

• The dashboard operates like a drive system, allowing for collaboration with teammates
• There's voice cloning 
• Magic Menu (in the Pro tier) identifies filler works and lets you decide what to remove
• Precision editing  
• There are regularly held that get recorded and stored in a

Disadvantages

• Transcription is about 90% accurate (This is some of the highest I’ve seen, but there is still room for improvement.)
• The voice clone can sound pixeled and robotic 
• The voice clone in editing has some speech synthesis issues during long sentences
• The timeline in the video editor doesn’t let you drag/drop/slide as seamlessly as other editing tools
• You can't go into detail with keyframing and color grading, creating on-screen graphics, and/or text that you can in tools like Adobe Premiere

What it costs

There’s a free version, with Creator ($12/monꦕth), Pro ($24/month), and Enterprise tiers. Fu✃ll details on their .

2. Video clipping tool:

Opus Clip is also a video editing tool, but with a specific purpose: To turn long-form video into digestible shorts. Think: Cut a 30-minute podcast into 10 vertical-framed 30-second short-form vid𝓀eos. As an example, here's a clip we made with Opus.

How you can use it

Like a lot of AI, Opus Clip is a multiplier. If you're t🌜rying to generate a lot of content, a tool like Opus can get videos out the door at a tremendous rate. While you won't have as much control as you do in a traditional editor like Adobe Premiere, the clips are serviceable 𒉰— and you can do minimal editing within the platform.

We all know that short-form video is crucial for engaging with your audience, and Opus can help you sp💞eed that process up.𒈔 

Users report t💞hat the tools has improved significantly of late, so if you tried this in the past and were unimꦉpressed, give it another look.   

Advantages

• AI can scan your full video to find relevant clips and hooks
• Face tracking software is very accurate
• Can help you smoothly cut filler words 
• Provides accurate captions and some basic animation
• You can use AI to insert b-roll into clips

Disadvantages

• Chosen clips are not always the best
• Editing software can be clunky at times
• B-roll tool struggles to understand context

What it costs

There's a free version, then you can ch♚oose Starter ($9/month) or P🐠ro ($29/month)

3. Writing assistant:

The best AI tools feel collaborative in nature. That way, the user ha♏s more control over the finished output. Hyperwrite is an AI writing assistant that learns how you write so it can continually improve what it generates. 

How you can use it

Hyperwite offers a full suite of writing services, from ful💜l generation to translation to summarizing. You can use it write a new blog post from scratch, draft a follow-up eꦗmail. do research, or craft a social post. For marketers, this can be a god-send. 

There are tons of AI writing tools on the marketplace right now, from well-established do-it-alls like ChatGPT to specific ones like Jasper. Hyperwrite is my go-to for the quality of what it produces and its ease of use. Plꦗus, as a Chrome extension, you can use Hyperwrite across all platforms. 

Advantages

• Simple to use across all platforms
• Adapts to your voice to mimic the style and tone you write with naturally
• Easily expand a short piece of text into something more fleshed out

Disadvantages

• Credit limits on the basic plan may not be enough for your needs
• Hyperwrite gets outperformed by ChatGPT on some writing tasks
• Some users have complained about the speed of the output

What it costs

Premium: $20/month, Ultra: $45/month

4. Search Engine Optimization tool:

Surfer SEO is a cloud-based on-page optimization tool that allows you ಌto analyze and compare your own pages against what currently ranks in SERPs.

How you can use it

Through my experience with a variety of writers across a variety of industries, 168极速赛车平台:SEO seems to be the one thing they a🐓ll overthink.

I recommend this tool qu🧸ite often to my clients 🐎as they try to rank in Google. I don’t see this as a tool someone would need forever, but a great tool to utilize if you are new to SEO and don’t have the bandwidth to learn everything all at once.

I specifically love the actionable feedback it lists out for you in the SEO checker on the dashboard. This information is very direct and doesn’t leave you feeling un🎶sure as to what you need to do to improve your content.

Advantages

• offers a library learning resources
• Integrates with Google Docs and WordPress
• Edit and write right within the tool to receive your SEO score
• Analyze and compare your own pages to what ranks well already, with 500+ ranking factors
• The Content Planner tool will find related keywords and arrange them in cluster format so that you can easily create content and do internal linking

Disadvantages

• No free trial option, only a 7-day money-back guarantee
• The Domain Planner tool only supports the top 100 pages (not all pages on your site)
• The WordPress integration doesn’t work with accuracy 100% of the time
• Keyword research isn’t as intensive or descriptive as it could be 
• The SERP Analyzer tool includes a lot of unnecessary data points, which can be overwhelming to make sense of

What it costs

Tiers include Essential ($89/month), S🍌cale ($129/month), Scale AI ($219/month), and Enterprise.

5. Time management tool:

Reclaim is a smart scheduling app for Google Calendar that uses artificial intelligence to automatically build the perfect sch♒edule for yo♔ur priorities every week.

How you can use it

I trialed this tool for a few weeks andꦓ found it extremely helpful. With that said, I am an overly organized, color-coded planner type of individual, so I may not be the best use case for Reclaim. However, I now recommend this to my clients all the time. 

It doesn’t matter what industry or what department you work in — a lot can go wrong if your calendar is 🐲chaotic. Having everything organized in one spot gives you the freedom to maximize your availability without clogging up your calendar. 

The coolest part, I think, is when a meeting is canceled or something 🌳shifts in your calendar, Reclaim will auto-reschedule it for you at an ൩opportune time.

And lastly, Reclaim will adjust your event🥂s from “Free” to “Busy” as you get busier — so you stay flexible, but not overly available. 

Advantages

• Reclaim 101 offers live educational webinars 
• Integrates with Google Calendar, Slack, Click Up, and more
• Sync unlimited calendars (and availability) to prevent conflicts
• Auto-block time for tasks and routines and find the best time for 1:1 meetings
• Add breaks and travel time around meetings
• Reprioritize your entire calendar easily when things change

Disadvantages

• Does not integrate with Outlook (yet)
• There is a learning curve when you first start using the tool
• You cannot access all of the functions from your own calendar — you will have to have the app open in another tab to have full access
• Notifications can become overwhelming quickly, though they can be adjusted

My thoughts

I trialed this tool for a few weeks and found it extremely helpful. With that said, I am an overly organized, color-coded planner type of individual, so I may not be the best use case for Re♚claim. However, I now recommend this to my clients all the time. 

It doesn’t 💫matter what industry or what department you work in — a lot can go wrong if your calendar is chaotic. Having everything organize⛄d in one spot gives you the freedom to maximize your availability without clogging up your calendar. 

The coolest part, I think, is when a meeting is canceled or something shifts in your calendar, Reclaim will auto-reschedule it ☂for you at an opportune time. And lastly, Reclaim will adjust your events from “Free” to “Busy” as you get busier — so you stay flexible, but not overly available. 

What it costs

Lite (free for life), Starter ($8/mon💃th per user), Business ($12/month per user), Enterprise ($18/month per▨ user).

The tool is only as good as the person who uses it

While these tools open up amazing possibilities, remember that they, themselves, are not a strategy. They are not insight or crea♏tivity, either✤.

Let these tools enhance and speed up the work yoꦐu do, but don’t expect them to do the job for you. 

And remember, the AI landscape is shifting by the day. These⛎ tools will improve, others will emerge, and category kings will eventually come to dominate. 

Keep experimenting and learning.