So here you are, coming out of a failed inbound marketing agency relationship. It may have star🍌ted off strong; maybe you had some really solid wins a🍒nd produced a lot of great work. You may have even improved some numbers.

But, 🌳for whatever r🌼eason, results tapered off, expectations weren’t met, or the growth you were expecting just didn’t occur.

“Why didn’t this work out? What did I miss?”

“Did I do something wrong here? Are my expectations too high?”

“Should I have even been working with an inbound marketing agency in the first place?”

If these questions sou♕nd familiar, I understand your frustration. These aren’t particularly fun questions to sit around and ponder, especially if you’re the one꧅ responsible for hiring the right agency for your organization.

At IMPACT, we're no stranger to these questions. Using the principles of They Ask, You Answer, we have successfully helped hundreds of clients, including many who previously had poor experiences with other inbound marketing agenc👍ies.

How is this possible? Well, believe me when I say this: When it comes to your last inbound marketing agency missteps, it likely wasn't you, it was them.

It could be that the typical “agency model” simply wasn't and isn’t a good fit for you and your orga🎐nization.

In this article, we'll explore why by sharing:

• Four reasons why the typical inbound marketing agency model is broken
• How you combat these issues in the future by taking ownership
• What "ownership" looks like when working with an agency

What’s wrong with the typical agency model?

Our team here at IMPACT knows this as well as anyone, because we too had the typical agency model in full swing for many yea𓆏rs until we noticed it wasn’t working the way it used to.

In a traditional agency model, an organization that might feel they’re incapable of doingꦅ many of t🐷heir own digital sales and marketing tasks in-house outsources them.

In ♊turn, the agency writes all or most of the blog articles, shoots the videos, designs the landing pages, and writes the social media updates, amongst many other digital marketing activities.

Then, they pay the invoice and instantly get maste♏r ma✤rketers on the job.

That sounds like a pretty rad deal, right?

Sure, except there are a ꦍfew major flaws and unforeseen downfalls with this model in 2022, and they are likely the 💦reasons all your previous inbound marketing agencies have failed to produce the traffic, leads, or sales you wanted in the𒁏 past.

1. They couldn’t capture your authenticity and soul

As a business, good content needs to feel authentic and have the soul of your brand. Unless you have some miracle invention or patent, this is usually what makes you unique in the marketplace. It’s also what makes buyers feel connected to you and build trꦫust with you.

If your content doesn’t have that authentic voice (that unique approach that sets you apart from your c♉ompetition), then there’s a very good chance it’s just like all the other content out there, and you’ll come off like every other brand.

Generic🧜, run-of-the-mill content isn’t trustworthy, and it produces medio𓆉cre results both in the short and long term.

Your true💞 voice and personality can only be most effectively captured at a high-level by you and your people.

Who understands th🍌e objections, fears, questions, and concerns your buyers have better🐬 than the subject matter experts on your team? Who knows how you communicate and actually do business better than them?

No one does.

In other words, it’s likely that your last agency simply was not🐬 as familiar with your business or the way your buyer thinks, learns, and makes decisions as you are.

2. They didn’t produce content fast enough

Even though ꦍcontent marketing isn’t strictly a “numbers” game, there’s a clear correlation between major traffic and lead growth and the volume of content you can produce.

This means you need the ability to move fas🐭t and be nimble. Producing two to three new blog articles and videos every single week is significantly harder if someone outside of your company is doing iꦦt for you.

If you’ve ever created content (which you should have), you’re likely familiar with the game of telephone that takes place in order to produce new articles, videos, and website copy. With a traditional agency, every step requires approval and revisions between two organization🔯s.

On the other hand, when you’ve got the resources in-house to produce your own content (like 168极速赛车平台:a content manager), the wheels of progress move much faster. In fact, I’ve worked with many clients who can produceᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚ four to five new articles and videos in a week.

This is nearl♈y impossible if an agency is pr🌞oducing your content.

3. They didn’t enable personal and team growth

Imagine for a second you hired a personal trainer, but rather than guiding you through your workout, they lifted all the weights and did all the cardio for you.

You could certainly pick uᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚp on some best practices you could apply later, but not that six-pack that you wanted🐼.

In the same way, when an agency is doing all the work on your digital sales and marketing program, your team doesn’t learn and g🐷row nearly as much as they could if they were doing the work for themselves.

If your last🎃 inbound marketing agency did all of your marketing tasks for you, you likely missed out on adding new organizational capabilities and personal skills.

As we’ve seen with✨ many high-performers we’ve trained in the past — or as we like to call them, “heroes” of their organizations — the single biggest trait that dictates success for them personally (and for the organization as a whole) is an obsessi♏on with learning and self-improvement.

While a traditional agency that completes a majority of your inbound marketing tasks may be able to teach you things along the way, a greaᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚt deal is lost in going through the actions and trials yourself.

Rolling up your sleeves and learning how to do the things the agenc♎y once did allows every individual and the collective to develop new skills and abilities. These abilities can lead to unprecedented growth and competitive advantage.

4. They didn’t get everyone bought in (especially sales)

Your digital sales and marketing program needs to be scalable and have a broader strategy. In order to really move the needle with revenue, you need an app𝐆roach that includes leadership, markꩲeting, and sales — not just marketing.

In a typical agency relationship, the marketing leader(s) are the sole point-of-contact with the agency. This inevitably leaves gaps and missed oppo♎rtunities in creating a culture where everyone contributes ๊to your content.

If your last agency didn’t get leadership on the same page with what’s going on, they likely didn’t have the ability to clear hurdles and cast a vision to the rest of the organizatio꧟n.

If sales wasn’t bought in, they likely didn’t have the opportunity to or, in some cases, the desire to contribute to content that potential customers saw on the website. Further, all that content didn’t get used in the sales process.

Ultimately, this may have led to inconsistencies between what prospects saw and heard on the website, whatಞ they were told in the sales 🥂process, and what they experienced in delivery or service.

To 168极速赛车平台:create this culture of inbound and content, you need to involve eve﷽ryone in shaping the vision and contributing to content 𝓰in their own ways.

End the cycle of dependency

The overarching drawback to the typical inbound marketing agency model is that as long as they’re doing all the work for you, you’ll be dependent on that partner and ꦇthey’ll dictate your success.

Now, don’t get me wrong. I’m not insinuating that agencies don’t do the best work they can and don’t try to deliver on their promises. ꦆThat’s not the point here at all. In fact, I’d much prefer to assume that any agency you’d work with cares about your success.

The point, rather, is that in order to produce the most and best content, reduce costs in the long term, and experience the most growth individually and collectively, ownership is key.

At a point of full ownership, you’ll be able toꦫ do the following without an agency’s help:

• Have your own in-house content production team
• Produce two to three new articles every week
• Produce two to three videos every week
• Know how to track and effectively measure all of your inbound efforts
• Know how to use content to educate and shorten the sales process
• Have your leadership, sales, and marketing teams on your goals and strategies
• Be equipped to adapt to new technologies and platforms

Bottom line: When you become capable of doing the things listed above, you won’t have failed 🐬agency relationships, because you’ll control many (if not all) of the variables of success with inbound and content marketing.

Fortunately, times have changed, and y🥀ou don’t have to take a backseat when working with an agency anymore.

There are agencies that have seen the breakdown of the traditional model, just like us. They’re making training and coaching a lar🌟ge part of their core offering to meet the needs of organizations that are seriou𒐪s about insourcing and don’t want to fail in the process.

Through ꧅training and coaching, you can become empowered to do all 🅷of those things mentioned above and get to a place of full ownership.

Inbound market for an organization, they make the sale today. Teach an organization to inbound market, they🔯 make sales for a lifet🌌ime.

That is the phrase, right?

Here’s what I would do next: familiarize yourself with the costs a🦂ssociated with insourcing your marketing efforts (especially w🔯ritten and video content). You’ll quickly find that in many cases you’ll reduce your spending while increasi🅠ng results by simply bringing your activities in-house.

Then, discuss this approach with your team and 168极速赛车平台:familiarize them with the pitfalls t❀hat likely led to the faiꦚled inbound agency relationships of the past.

As Ryan Holiday writes in The Obstacle is the Way, “Failure shows us the way—by showing us whatജ𝕴 isn’t the way.”

Just like in life, you can take what you’ve learned fro💞m t♍hese prior failures, frame them properly, and chart a new course of action.

If you need help getting started today, 168极速赛车平台:talk to an advisor to see how you can take back control of your ౠdigital sales and marketing.