Y꧑our future buyers need to understand how y✃ou can help them.

Donald Miller, author of Building a StoryBrand, calls this the grunt test. He tells businesses to make it very simple and clear so that their audiences don't have 🍨to work too hard to comprehend.

ꦗEven if you sell something complex, it is your job to make it easily comprehensible. 

But let's be honest, this is not easy to do. So often, we wa💛nt to cram in more information, m🐎ore features, more copy. As you'll sꦉee below, however, less iꦗs often more.

A skillfully written value proposition is straightforward, easy to digest, and memoraꦐble. Below, we'll walk you tꦚhrough some examples to inspire your own. 

What is a value proposition? 

Simply put, a value proposition is essentially a written promise of what your business will deliver. It introduces your audience and sets a clear understanding of what you do, who you d𒁏o it🅠 for, and how you do it differently.

A great value proposition should:

• Be easy to understand
• Communicate specific results that the customer will get
• Explain how you're different

So, how do you create one?

How to write a value proposition

As you begin to think about your own value prop, start by answering a few core qꦏuestions.🌃 

• Who is your audience?
• What difficulty do you solve for them?
• What do you do to solve it?
• How does your product or service do it differently from other options?

To🦋 the extent you can, fight the temptation to break your business down into different product lines or services. Try to think about the big picture — your business as a whole. 

To write your value proposition, start by𒈔 aimi🍎ng to answer all of these questions in a single sentence. It may be a long sentence, but that's OK.

Once you have that, this is where keen marketin🍌g and copywriting skills come into play — but you can also use AI to assist you. Start refining to get to a headline that hits the right balance of clarity and emotional resonance needed to reach your audience. 

If you have trouble fitting everything into a short headline, don't worry!🔜 A value proposition is often aided by a subheader, a call-to-action, or even visuals like a video or images. 

But try your best to be concise. 

As you're working on your own, it helps to see examples from others who have done it well. W💙ith that in mind, here are 20 e♈ffective value proposition examples to inspire you. These come from a variety of businesses, from small to🌃 large, B2B and B2C, and both service- and product-focused.

Enjoy!

1. : Email marketing platform

Although MailChimp offers a variety ꦐof marketing services, the value prop on their homepage💮 keeps it really clear: They can help you turn emails into revenue.

In the subheader, the copy offers some social proof ("#1 email and marketing༺ automations brand") while still keeping things very brief and straightforward. 

2. : Local roof repair

Next upꦓ, we have Tennessee-based Bill Ragan Roofing.

This value proposition's authenticity will strike you as soon as you land oℱn th🀅eir homepage.

"Repairing or r🍬eplacing your roof isn't fun, we want to make it a better experience for you." The value prop simple and human — and gets right to the pa𒈔in of their customers. Unlike othe🌜r home renovation projects, roofing is more of a chore than a delight. (After all, when was the last time you heard a friend gush about her new roof?)

Here, the value is clearly stated: Let your problem become our problem. It's simple and clear. 

NOTE: Bill Ragan is an IMPACT client. You can learn more about their success here: Bill Ragan Roofing doubled their revenue after🥀 hiring a content manager

3. : Ride-sharing platform

Lyft's website has to pull double ꧟duty: attracting both drivers and riders. This page is aimed at the latter. 

What does Lyft offer you? A quick transportation solution that suits your busy life. Got to get to work? A 𝐆lunch? A night ou🌳t? Whatever your needs, Lyft can get you there. 

The language here reinforces ease and speed: quickest, nearest, ASAP, in seconds. If you're on the go, Lyft is your choice. 

4. : Data analytics

Anyone who's ever worked in digital♍ marketing knows that there's more data than you know what to do with. Parsely speaks right to that pain in the heওadline, which is immediately enticing.

The message here is twofold, and it sh😼ows the Parsely team really understands its audience. First, we can help you make sense of mountains of data. And second, we can help you prove your value to your company.

5. : Clothing company

In this example, the cotton dress shirt company clearly knows its audience — people who want dress shirts that look like a nice, formal dress shirt, but are built to be comfortable through an entire ꩲworkday.

Mizzen and Mai✤n captures this value powerfully in just a few ♊words, then uses an image to drive home the pain points it solves.

6. : Managed WordPress services

In this value proposition, Pagely is simple but strong in answering what it does: It provides WordPress hosting solutions. (By evoking trust, Pagely could be casting aspersions on others in the industry that might use untrustworth🧜y practices.)

It then uses a subheader to add extra detail and ind🌳irect social proof.

7. : Link shortener and analytics tool

Known for its link shortening, Bitly is all about removing clutter and being concise, sꦺo it's only natural that the company's value proposition reflects these traits as well.

In this simple value proposition, Bitly summarizes what 🌺it actually does (creates short links) and what it leads to (big results). Simple, direct, and effectiꦚve. 

8. : Architects

This architecture firm♐ offers world-class design with rural, midwestern practicality. Its value prop makes it clear: The spaces we live in matter. When we ✨focus on sustainability and community we all benefit. 

Like any good StoryBrand design, Neumann Monson knows that the customer is the hero of the story. The focus here is on the client, not on the awards and ac🔥colades the firm has won. 

9. : Video software

Video is everywhere: YouTube, social media, your website, sales emails. 1🐈68极速赛车平台:Video builds trust and breaks down barriers. 

Vimeo plays up video's importance by offe𝄹ring "everything you need 🐓to make, manage, and share brilliant videos."

Appropriately, Vimeo's own homepage is full of videos, remindin♐g visit♕ors of how powerful this medium is. 

10. : Small-business accounting software

In their value proposition, Freshbooks does a great j🐭ob of telling you exactly what they do and whom it is for, directly calling out their personas (bu🎃siness owners). 

In its subheader, FreshBooks then makes it clear that they understand where your focus and attention as a business owner should 🥂be, and it's not worrying about balancing ⛄your books. 

11. : Privacy-focused web browsing

Though a bit smaller than others on our li🌼st, DuckDuckGo has one of the most effective value proposit🅷ions on our list because it uses a question directed at the visitor.

"Tired of being tracked online?" If the answer is yes, they're here to help you. Unlike bigger search engines, DuckDuckGo makes privacy a top priority, and as its key differentiator, it wants you to know that as soon as you arrive on its site.  

12. : Personal finance management

Here, Mint keeps it simple: a clear headline and some social proof — both with a testamonial and a reminder that Mint is the🍌 #1 p🌊ersonal finance app.  

The page uses an on-brand green to guide your eye to keywords describing its purpose. It then uses the same colo🌊r for the CTA you need to click to get the value described. This is a small but effective detail that many brands overlook.

13. : Travel accessories

Many people may associate🉐 backpacks with school kids, but in this former proposition, Tortuga makes it clear that that was not its market.

Making travel backpacks for international, urban travel, the brand targets hardcore travelers annoyed at the thought of being weighed down by heavy luggage and having it impede on their adventures. If you don't want to be the tourist rolling a suitcase through Rome, this is your brand.♔ 

Its imagery and messaging resonate perfectly with this audience and give a dee🔯per look at the product and what makes it unique.

14. : Home services

This local business says it all in a headline: Transform the place you live into a home you love. You ca♍n scroll down to see testimonials, galleries, and more information, but that first sentence sticks with you the whole time. If you need a p𒁏artner to help turn your house into. a home, Custom Built might be it.

15. : Enterprise AI solutions

AI is on everyone's mind, but business leaders are wary of plagiari🃏sm, data leaks, and hallucination꧅s.

C3.AI goes right after those fears in its value prop, promising an ever-improving turnkey solution⛄. Large businesses with complex needs can rea꧂p the benefits and avoid the hassles. 

16. : Meal prep service

HelloFresh's direct-to-door service sends you yummy recipes and fresh, pre-portioned ingredients so that you can try new foods and hone y🤡our cooking skills without all the busy work.

In this simple but effective value proposition, HelloFresh speaks directly to why its ideal customers buy from them — because they want to change the way they eat. We understand that this service is customizable🌱 based on diet, budget, and family size. The beautiful images of fresh food add💟 to the overall appeal. 

17. : Design collaboration

Invision is dedicated to streamlining the design process by making it easier for peo﷽ple to share, view, and collaborate on design mockups and protot👍ypes.

The resౠult? Better design, done faster, and done as a team, as explained in its value propo🥂sition. 

18. : AI scheduling tool

Reclaim links right to your calendar to help you schedule smartly. The AI assistant finds times when ಞeveryone is free, schedules decompression time after meetings, and keeps your day🌸 from getting too hectic. 

A simple value prop explains the all-too-common chℱallenges — and how the software can solve them🥂.

19. : Business automation 

In this headline, HubSpot highlights its value propositiܫon: to help you grow better. 

The company offers "software that's powerful not overpowering." This opening line strikes the right balance. HubSpot can do amazing things for🃏 your business, but it's not going to overwhelm your team. In fact, it "grows with your business."

20. : Medical software

Medical offices have complex billing needs that take up time otherwise devoted to patients. Dental Claim Support clearly knows its audience, as its value prop promises to give time back to dentists and specialists so they can do what theyꦜ do best.

The language ༺here suggests a trusted partnership that will create a pꦺrofitable practice without overtaxing its staff. 

Sharing your value with the world

Now it'⛎s your turn! What language will resonate with your audience so they can quickly understand what you do and how you can help them.

Remember, it's important to make them the hero. 𝐆So focus your messaging on them and their needs, not you and your greatness.

If you need help, 168极速赛车平台:reach out to us at IMPACT. We built several of the sites in this list and can help you craft your messaging, build trust with your audience, and provide the online experience your ไcustomers are looking for. 🗹