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Mandy York

By 168极速赛车平台: Mandy York

Jan 10, 2024

Topics:

168极速赛车平台:Sales & Marketing Technology 168极速赛车平台:Marketing training 168极速赛车平台:Artificial Intelligence
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168极速赛车平台:Sales & Marketing Technology  |   168极速赛车平台:Marketing training  |   168极速赛车平台:Artificial Intelligence

AI Success: How Building a Custom GPT S꧟aved Me 20 Hours a Week

Mandy York

For me, it was sometime last year when AI went from plaything to serious work assistant. Up to that point, I was mostly using ChatGPT to do silly stuff. You know, write a limerick about bagel toppings and that sort of thing. 

But then I took the plunge and ꦉstarted using it for anything I could. My skepticism ev𝓰aporated and I became an AI evangelist. 

I now believe that we can use AI to solve almost any business problem in front of us, assuming we come to it with the right mindset.

For me, it was s♈ometime last year when AI went from plaything to serious work a𒊎ssistant.

For me, I knew I had a problem. Well, not a problem exactly, but a v𒐪ery time-consuming asp𝔍ect of my job that was eating up bigger and bigger chunks of my calendar each week.

So, I set out to use AI to solve it. Below, I’ll walk you through exactly what I did, what I learned, and how the results turned out. 🌊;

My Problem: Content review was eating up too much time

At IMPACT, we provide marketing training to our clients. We often work with successful SMBs that want to build trust with their audiences but are suspicious of hiring an age𝓡ncy to speak for them.

We teach them🍨 to produce content for their ideal buyers. 

As a content trainer, I oversee a lot of this work, and I review a toဣn of content. So, when a company writes a new blog article or shoots a new video, they send it over🍷 to me so I can make sure it’s checking all the boxes. 

Is it following SEO best practices?

Is it formatted properly?

Are there any spelling or grammar errors?

As a former teacher, this work is right up my al꧋ley. It’s like I’m grading essays all over again.

This work is time-consuming. On average, it takes me about 20 minutes to review💧 a singl🉐e piece of content.

This work is time-consuming, though. On average, it takes me about 20 minutes to review a single piece of content. And let’s be honest, 20 minutes is never really 20 minu🌺tes because th♊e communication on either side tends to add up. 

At any given time, 168极速赛车平台:I’m working with 15 or more clients. We advise our🃏 clients to produce three new pieces of written content each week. You can start to see the problem.

What’s more, we promise to review each piece of content and retu𓃲rn it within 48 hours. 

This all adds up to a bottleneck. Lots of content, high demand, and a q𒐪uick t༺urnaround, all the while wanting to maintain the high standards that IMPACT is known and valued for. 

My Solution: An AI-powered content review bot

I had played around with some APIs in Chat GPT, but I found them clunky and difficult to implement. But then . My thought was this: Co𓃲uld I build my own GPT bo💞t to do the initial article review for my clients? Could I generate something that was accessible through a single link? Could this possibly be the answer?

I didn’t want to take myself entirely out of the loop, but if the bot could do some of the h♎eavy lifting, I could tameಞ my workload and get feedback to my clients instantaneously. 

Building my custom GPT

First off, you can only create custom GPTs if you are working in ChatGPT-4, which costs $20 per month. (ꦡThe free version is ChatGPT-3.5, which is less advanced and, frankly, less useful.)

From the home screen, sign in as you normally 🌠would.

openai-homepage

Then, go to the upper left to “Explore”.

explore-openai

 

From there, you’ll get into a screen t🎉hat lets you configure a custom GPT.

Click the button to create a new GPT.

From there, you’ll get to a screen that allℱows you to configu🍸re the back-end of your new bot. It looks like this:

custom-gpt-page

The builder program will walk you through the process, asking spec🃏ific questions about the purpose of what you’re lookingꩲ to accomplish. 

This is pretty easy and pretty intuitive, but re♐member, the clearer you are, the more information you give, the better the output.

In my case, I explained exactly what I wanted the bot to do, and what the process would look like. Specifically, I said that a user would be pasting in the text from a document, and I wanted it to look for certain things inꦏ ev♛ery draft.

Remember, the clearer you are, the more informatio🐼n you give, the b𒈔etter the output.

But, as the goal of this bot is teaching, not just fixing, I instructed it to ask questions in a Socratic met💟hod instead of just making corrections. That way, the users could interact with the bot and improve their skills — rather than relying on the bot to do the work for them.

Then, in the “Knowledge” section I added a bunch of examples of feedback I’d given on drafts in the past. I incl🌌uded comments, corrections, and questions so the bot could mimic my tone and style whe😼n giving feedback.

At this point, my bot was ready for test🎶ing. 

I gave clea🙈r instructions and then I shared it with a few clients who already knew me and my style really well.

The Results: Streamlined feedback and more time for human connection

And with😼 that, I released my GPT into the wild. Well, not really. Just like with a Google Doc, you can make your GPT private, public, or somewhere in between. I chose somewhere in between. I made it so anyone with the link could use it, but I was judicious about who got the link.

At first, I shared it with some colleagues and clients. And I kept s෴tress-testing it myself. 

The people who used 🍸it gave me feedback — and the bot got🍨 smarter each time it was used.

Using a beta testing model with this GPT was crucial to its eventual success, and I would recommend this process to anyone who is building a custom GPT. By exposing the bot to various communication styles, writing samples,🦂 questions, and clarifications — the bot was able to better define what was needed for a varied audience. 

I took all of the feedback from that initial testing group, further refined the back-end i♏nstructions, and then turned the bot out to the rest of our trainers here at Impact to repeat that process.

Over the next few weeks we ran into multiple🦩 issues, which we expected:

  • The bot occasionally gave confusing or contradicting directions. 
  • It sometimes gave clients the answer instead of helping them learn it themselves.
  • Once or twice it even bugged out and wouldn’t work at all. 

But we kept refining the instructions and imp🤪roving ♌the performance. 

Remember, AI doesn’t replace humans, it enhances them

When I start working with a new client, I want to build a relationship based on trust. I need my cl💫ients to know that I’m there to guide them. Therefore, I wouldn’t throw my GPT at them right after kickofꦑf. 

In tho⛄se early meetings, the human touch is vital.

But as we settle into a cadence, the GPT can be another ‘teacher’ they inter🌠act with. The bot provides instant feedback, and they can go back and forth with questions. If the bot says 🎃the article’s introduction needs to pose a stronger question, the writer can try a few out and get feedback in real time. 

Then, they can come to me with higher-level quest🧸ions or if they need further guid෴ance.

The GPT can be another ‘teacher’ they interact with. The bot provides instant feedback, and they can go back and forth with questions.

So far, reviews have been positive. Collectively,🐓 our entire species is figuring out how to interact with AI, and I think people are willing to jump in, try something out, and be open-minded. 

What use🥀d to take me 20-25 hours per week, has now gone down closer to 5 or 10 hours. Some weeks I’ve skated by with even less — though not all the time. It’s still very important to me that our clients have that human interaction. 

Now it’s your turn

In a recent article, my colleague Chris Duprey shared four principles he u🌃ses to guide his AI e💮xploration. He adapted these from Wharton Professor :

  1. Use AI for everything you can. Tools are proliferating. New ones come out every day. We should always be on the lookout for novel ways to utilize AI’s power.
  2. Be the human in the loop. AI has astonishing abilities — and sobering limitations. It is not a human with judgment and character. You need to keep humanity in whatever you’re doing.
  3. Treat the AI like a human and tell it who it is. AI can be whoever you want it to be, but only if you’re clear. The better the input, the better the output.
  4. Remember, the AI you’re using today will be the most rudimentary AI you ever use. Things are advancing so quickly that what’s new today will be outdated in a few months. New capabilities are always emerging

I kept these in mind when I was experimenting, and I advise you to do the same. What current challenge can you use AI to s♒olve? What new tools can you explore?

If you’re a business owner, how can you build a healthy AI culture at your organization that rewards exploration 𝓰and experimentation?  

If you’re concerned that you’re sitting on the sidelines of the AI revolution, talk to the team at IMPACT. We sift throu🌳gh the hype and the fearmongering to empower teams to come together and use tech𓆉nology in a productive and ethical way.

To learn more, 168极速赛车平台:check out our AI Mastery page.

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Order Your Co🧔py of Marc🅘us Sheridan's New Book — Endless Customers!

Order today to access the proven system to build trust, drive sales, and become the market leader.