Every year, it gets more and more expensive to run your busine🃏🦂ss. To keep up, you expect your team to increase sales so you can meet your business goals.

Many business leaders look to improve the performance of their sales team by investing in a sales training program. These sorts of training i♍nitiatives are big business: U.S. companies each year.&n♛bsp;

With🍸 a limited training budget, you need to know that the dollars you spend on training are going to come back to your business as increased revenue. 

With that in mind, let’s look at some sales training options and what you can expect to spend on the💫m. 

Remember, sales ꦗtraining comes in all shapes and sizes — from free online options to fully customized training programs for enterprise-level teams. Below, I’ll break down some different options and what you (and yoﷺur team) can expect to spend on each. I’ll cover:

• The price range of sales training
• Representative options for every budget
• Some pro tips to improve the effectiveness of any training you do

Why you should invest in sales training

A business❀ cannot prosper without sales, and there are graveyards littered with organizations that wasted away because they 🍸couldn’t get prospects to buy.

Whether you’re a solop𓆏reneur or a company of thousands, sales success is vital to෴ your growth. The better your sales conversations go, the better your bottom line.

But sales is hard. Last year, exceeded their quota.

Imp📖roving these numbers takes time. In addition to sales training for your frontline sales reps, you should audit your entire sales process, including prospecting, sales enablement🌳, pipeline management, and communication.

Sales performance depends on a dizzying number ꦉof variables, and the more you can improve each one, the more you’ll see your team sell. 

For ✅this reason, sales training is a crucial investment for companies of all sizes and types. 

For the most successf♒ul sales teams, ongoing training is part of their culture. Sales reps are rev𝓡iewing calls with their managers, practicing role-plays with their colleagues, regularly attending online workshops, and reading books to stay on top of their game. 

If or🎃ganizations don’t create a training budget and invest in their team🌌s, their sales performance will suffer. 

The cost of sales training 

So, what should y🦋ou expect to spend on sales training? You probably won’t be surprised to learn that sales training runs a wide spectrum in terms of cost. There are free options, and there are options that cost tens of thousands of dollars. 

In general, what you’re going to pay will vary based on a few factors, all of🌜 which are pretty obvi💦ous:

• The amount of personal feedback: In general, the more individual attention you get, the more you’ll pay.

• The “prestige” of the teacher: The more well-known, the more you’ll pay.

• Program duration and number of participants: The longer the training and smaller the cohort, the higher the cost.
• The degree of customization: If you want your sales training content catered to your business or industry, expect to pay more. 

While the costs can vary widely, you can expect to pay between $400 and $3,000 for a reputable sales training program. However, there a💛re numerous free (and cheap) options for those with smaller bud꧒gets, as well as high-end options for larger teams.

One final note: This is by no means meant to be an exhaustive list of the best sales training programs. There are literally thousands of options and hundreds of companies out there that promis☂e to help you improve your selling. The examples below merely represent a range of price points. 

Nowও, let🍒’s dive in, starting with free options. 

Free sales training options

Don’t look down your nose at free sales training programs. These are🅷 resources that you can consume on-demand, and some grant certifications as well.

Online training

• HubSpot Academy:  
  For those of you in the inbound space (and let’s be honest, everyone wants to be in inbound these days), this free, three-hour course (plus exam) offers a great overview of how you can use inbound principles to enhance your sales skill set. 

• IMPACT+:
  This free course offers a new approach to sales that focuses on buyer education and trust. Marcus explains how savvy sales reps are using his framework to shorten the sales cycle and improve close rates. From there, you can take free courses that focus on prospecting, 1:1 video techniques, and sales enablement.

• Coursera:
  There are hundreds of sales and marketing courses on Coursera. This one, put on by the University of Michigan, offers 17 hours of instruction on several sales-related topics. It’s free to enroll, but to earn the certificate at the end you’ll need to pay $90. 
• Sales Scripter:
  This is another example of a great free resource out there. In 13 hours, you’ll receive instruction in a range of sales skills, from writing sales scripts to how to prospect on LinkedIn.

Books and podcasts

Each year, there are whole libraries of new books written about sales — and weeks’ worth of 🥃podcast content. While these resources don’t offer you the interactivity of traditional training, they can be🎉 a vital supplement to learning you do through other pathways. 

• by Keenan challenges traditional sales techniques so salespeople can break through and close more deals.
• by Matthew Dixon and Brent Adamson explains how great salespeople build the right relationships with their customers.
• puts out weekly episodes with top business luminaries who share their stories and advice. 
• seeks to build your confidence by addressing the most challenging questions in sales. Episodes drop weekly. 
• helps you win trust and close more sales by focusing on buyer education.

Pro tip: Want to multiply the learning you get from a book or online course? Take it with a friend or form a book group. Research shows that whওen you discuss ideas and eng𝔍age with concepts, you’re more likely to retain what you learn. 

Mid-level options: Certificates and courses ($400-$6,000)

There are thousands of online and in-person options for sales training, so picking the right one will come down tꦕo your budgeꦉt, time frame, and area of focus.

Major universities offer sales certificateও programs to enhance your skills and buil♔d your resume. 

• For example, check out this option from Northwestern’s Kellogg School of Business: . This 10-week online course includes live lectures, activities, and homework. Those who enroll can expect to dedicate 4-6 hours each week, and the cost is $2,314.
  
• UCLA offers a certificate in that mixes online and in-person learning. The program is designed to be completed in half a year (full-time) or 18 months part-time, and includes courses on business ethics, market research, and customer prospecting. The cost is about $6,000, including all fees and course materials. 

• If you’re not interested in the university route, you can work with a reputable sales training company like Dale Carnegie. Their program offers franchised learning opportunities all over the world. Three full-day sessions (or eight shorter ones) will run you $2,195. You’ll get hands-on instruction from certified trainers to help you develop and implement a sales strategy.

• Sell Better offers individual for $395 per year (or $800 for lifetime access). The company guarantees its results, so you’ll get your money back if you’re not happy with what you’ve learned. Members get access to online master classes, monthly live training sessions, and certification options. 

Pro tip: Many of tꦇhese options offer online communities and forums for connecting with other sales professionals just like you.

168极速赛车平台:Make use of these!

Network with your peers and see if anyone will be willing to practice what you’ve learned. When you do low-stakes role-plays, you maximize your learning.

High-end sales training cost: Customized group instruction ($10,000 and up)

At the top end of t𒈔he sales training pyramid are customized learning experiences. These could occur on site at your location or online, but you’re paying a premium for a personalized training program.

This type of training prices out most buyers, so it’s specifically✨ for corporate group training and high-earning individuals who are looking for that extra edge to advance. At this level, price is highly customized based on the needs of the client and the number of participants.

Organizations like and offer programs for teams to reach the next level. Here, a Rain Group spokesman explains what th🦹e compan💮y does. 

If you’re in the market for this kind of tailored program, talk to your network to try and get a recommendation. See what options have been most impactful for others. Then reach out and negotiate. If you’re a high-end client, firms will fight to win you, so take advanta🐲ge of that position. 

⛎Note: You’ll be expected to pay travel costs if yo⛎u’re looking to have an on-site training program. 

Pro tip: You can make the best sales training even better by actively inco🅠rporating it into your 𝄹company culture after the training ends.

Before your training starts, form an “accountability pact” with your team that helps you keep practicing what🅷 you learn. During the training ask for materials and rec🔜ommendations for bringing what you learn into long-term practice

Find the training you need

According to the U.S. Bureau of Labor and Statistics, there . That’s over 8% of the total labor f༺orce in the United States. 

But recently, that number has been shrinking as salespeople play a smaller and smal🌸ler role in customer purchases. Today, buyers are looking to self-educate, only reaching out to a sales rep when they are in the final stages of their buying journey — if they reach out at all.

In such a competitive marketplace, it’s imperat🌠ive that sales teams s💃tay on top of their game, sharpening their skills with regular training and self-study. 

The options above🐼 can help you do just that.